Digital products are the way plenty of products are going. They are around in the computer business at the very least since the first computers were produced. And they are available in retail markets since at the very least CDs became popular (before that they were probably technically magnetic tape products).
But since the internet, they’ve appeared everywhere.
Which means you could be thinking of making your personal digital product or even a range of them.
I’d encourage that – it’s fast, fun and can be profitable!
Probably the easiest digital product to generate can be an audio one.
The program is free – Audacity can be acquired for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I use cancels out background noise and won’t break the bank.
Then all you have to to accomplish is decide what you are going to make your digital product about, write a script or an overview and start recording.
That probably sounds too easy. But in essence that’s all there is to making your own digital product.
Of course, there are plenty of steps inside each of those main parts. The most critical is deciding what you are going to include in your new product. Generally, you should aim at teaching one thing well for each product you create.
There are a couple of reasons for that:
People generally prefer specific information instead of “jack of most trades” information
It usually commands an increased price
Think about what you pay for in the way of digital products. If it’s console and video games, you’ll choose the latest blockbusers, not the compendiums. Exactly the same applies to books – you’ll buy a method to lose 7 pounds in 7 days much more readily than you’ll buy one which teaches you how to eat a balanced diet without going over the very best on calories. Despite the fact that they would probably give you the same end result.
The same applies to your digital product. Find a need – or actually a “want” – and fill it. There is a crucial difference between needs and wants.
Perhaps a third of the populace here in the UK are overweight. But it doesn’t mean they’re all ideal candidates for an electronic product teaching them the way to get healthier.
You have to drill down to those that not only need the info you’re selling but have a large enough have to say “I want that now”.
It’s also a easier sale. So before you spend time making your digital product, consider whether people will in actuality want what you’re creating.
Then go on and produce it, package it up with a good sales letter and a download page of some kind.
Then drive traffic to it using articles like this one, posts on your own website, videos on YouTube. So when many other methods since you can come up with on a regular basis.
Once you strat to get some traffic and sales, focus on both or three methods which are working best. But that’s getting before ourselves – you need to make your digital product first!